Section 02
Product The Brain and Eyes
Five AI specialists and a vision layer. One subscription.

A loop, not a dashboard.

Dashboards show you numbers after the fact. Basera runs a continuous loop: See (ingest data from every source), Think (five agents analyze, cross-reference, detect), Act (alert, file, flag, recommend), Measure (track outcomes, learn, improve). The loop runs continuously. The operator reviews outcomes, not raw data.

The AI management team

Five agents, one domain each. Together they form a complete operating layer. Each name is its function in Arabic.

SAR 2,340 recovered
رقيب
Raqeeb: The Watcher
Revenue Officer
Checks every transaction against every deposit.
Catches missing payouts, fee drift, uncontested refunds. Files disputes with evidence. Reconciles every channel against the bank. Every missing riyal is traced to its source.
Hygiene flag — Loc 2, 11:42pm
حارس
Hares: The Guard
Compliance Officer
Sees what the manager cannot. Flags before the inspector arrives.
Camera intel, hygiene monitoring, timestamped evidence, order integrity verification. Every station monitored, so violations are caught internally before an inspector finds them.
Anomaly: Loc 3 waste +40%
بصيرة
Baseera: Insight
Branch Analyst
Cross-references everything. Finds what humans miss.
Builds your live P&L. Scores locations against each other. Detects anomalies, patterns, and opportunities across every data source.
Remove Lamb Mandi (-12% margin)
مرشد
Murshid: The Guide
Strategic Advisor
Answers any question about the business in plain language.
Powers Basera Chat. Synthesizes everything the other four agents know into one daily brief. Menu coaching, SLA compliance, daily priorities.
April closed ✓ VAT ready
محاسب
Muhasib: The Accountant
Financial Controller
Closes the books every month. Every fils accounted for.
P&L across all channels, bank deposit matching, supplier payments, monthly close, ZATCA compliance. The owner reviews, not reconciles.
◆
SAR 499 per location per month, plus 25% of recovered revenue. The equivalent human team costs SAR 70,000+ per month.

Basera Chat: ask anything about your business

Murshid powers the chat and every other agent feeds into it. Questions are asked in plain language and answered from live data. Five user types, from owners to POS and middleware ops teams managing merchant portfolios.

Who uses Basera Chat?
Basera● ONLINE
How did my locations perform today?
Loc 1 (Olaya) is up 12% vs last Thursday. Loc 2 (Tahlia) had 3 cancellations from slow prep. Loc 3 (Exit 5) has a waste spike on chicken — Baseera flagged it 2 hours ago. Overall revenue: SAR 14,200. Net margin: 28.4%.
Revenue today Which items lose money? Dispute status Staff performance
→
Free tier (10 questions/month) is the funnel. Operators ask real questions about their business, see real answers, then upgrade. Chat Pro (SAR 99/user/month) is for power users and consultants managing multiple brands.

The eyes: camera AI on existing CCTV

The hardware is already installed and the footage is already recording. The vision layer runs on existing CCTV: no new hardware, no installation, software margins from day one.

حارس HARES
Compliance Officer
Employee #112 — Compliant. Hairnet ✓ Gloves ✓
→ No action needed
حارس HARES
Compliance Officer
Employee #405 — VIOLATION. No mask. No hairnet.
→ Alert sent to Owner at 14:31 PM
رقيب RAQEEB
Revenue Officer
Order #KSA-1109 — MISSING ITEM: Pepsi 330ml
→ ALERT: Hold order before handoff. Missing item flagged.
Sent to Shift Manager at 14:31 PM
بصيرة BASEERA
Branch Analyst
Hummus container open 58 min. Waste risk: HIGH
→ Waste prediction logged.
Sent to Owner at 14:32 PM
رقيب RAQEEB
Revenue Officer
4 items verified: Hummus 98% · Flatbread 97% · Chicken Kabsa 98% · Grilled Meat 96%
→ Order contents matched to POS. 1 item missing (Pepsi).
3 compliant
1 violation
1 missing item
CAM 03 · Packing Station · 11:42 PM

Hover over highlighted areas to see what each agent detected. Real packing station footage with AI overlay.

→
Phase 1 · Q4 2026: Order integrity verification. One use case, proven before expanding.
Expanding to: Inventory verification, kitchen compliance, foot traffic and dwell, waste detection, staff productivity, handoff verification.

Beyond restaurants

Restaurants are the wedge. The same vision layer applies to any business with cameras, payments, and inventory. Click each card to expand.

Food & Beverage
Now · Native fit
Food & Beverage
Restaurants, cafes, bakeries, cloud kitchens, catering
→Order integrity verification at packing station
→Hygiene compliance monitoring (hairnets, gloves, masks)
→Prep time measurement from camera (not self-reported)
→Ingredient waste detection (open containers, spoilage risk)
→Staff productivity scoring by shift and station
→Handoff verification (courier pickup timing)
Grocery, Pharmacy, Services
Next · Adaptive learning
Grocery, Pharmacy, Services
Grocery, pharmacy, barbers, salons. Same data model, different inventory.
→Shelf stock monitoring (empty shelves, misplaced products)
→Customer flow and dwell time analysis
→Checkout queue length and wait time alerts
→Expiry date compliance for perishables and pharmaceuticals
→Service time per customer (barbers, salons)
→Inventory reconciliation against POS sales
2027+ · Modular
Hospitality, Fitness, Automotive
The intelligence layer exports to any vertical with cameras and transactions.
→Room turnover and housekeeping verification (hotels)
→Equipment usage tracking (gyms, fitness centers)
→Service bay utilization (automotive workshops)
→Foot traffic patterns for space optimization
→Workforce scheduling based on actual demand patterns

CCTV-first means no hardware deployment and no installation cycle. Adoption cost for the operator is a software login.


Roadmap

Same lens, more intelligence each phase.

Phase 1 · Q4 2026
Order Integrity
One camera, one use case. Verify what was packed and what was sealed.
Phase 2 · Q3 2027
Eyes Expand
Order plus hygiene, waste, and prep compliance. Same camera, more layers.
Phase 3 · Q4 2027
Floor Intelligence
Staff productivity, foot traffic, dwell, handoffs. The full floor.
Phase 4 · 2028
The Infrastructure
Inventory, suppliers, credit. Every signal through one operating layer.

Product demo