Section 02
Product The Brain and Eyes
Five AI specialists. Camera intelligence. One subscription. Five AI specialists. One subscription. Always on.

A loop, not a dashboard.

Dashboards show you numbers after the fact. Basera runs a continuous loop: See (ingest data from every source), Think (five agents analyze, cross-reference, detect), Act (alert, file, flag, recommend), Measure (track outcomes, learn, improve). The loop runs 24 hours a day. The operator checks in when they want. The agents never stop.

The AI management team

Five specialists. Each watches one domain. Together they form a complete management layer. Every name literally describes its job in Arabic.

SAR 2,340 recovered
رقيب
Raqeeb: The Watcher
Revenue Officer
Checks every transaction against every deposit. Never sleeps.
Catches missing payouts, fee drift, uncontested refunds. Files disputes with evidence. Reconciles every channel against the bank. If a riyal is missing, Raqeeb knows where it went.
Hygiene flag — Loc 2, 11:42pm
حارس
Hares: The Guard
Compliance Officer
Sees what the manager cannot. Flags before the inspector arrives.
Camera intel, hygiene monitoring, timestamped evidence, order integrity verification. Hares watches every station so the municipality inspector never finds something Hares did not find first.
Anomaly: Loc 3 waste +40%
بصيرة
Baseera: Insight
Branch Analyst
Cross-references everything. Finds what humans miss.
Builds your live P&L. Scores locations against each other. Detects anomalies, patterns, and opportunities across all your data before you even think to look.
Remove Lamb Mandi (-12% margin)
مرشد
Murshid: The Guide
Strategic Advisor
Speaks your language. Answers any question about your business.
Powers Basera Chat. Synthesizes everything the other four agents know into one daily brief. Menu coaching, SLA compliance, daily priorities. Ask anything.
April closed ✓ VAT ready
محاسب
Muhasib: The Accountant
Financial Controller
Closes the books before you wake up. Every fils accounted for.
P&L across all channels, bank deposit matching, supplier payments, monthly close, ZATCA compliance. The books close themselves. The owner reviews, not reconciles.
SAR 499 per location per month for five AI specialists working 24/7. The equivalent human team costs SAR 70,000+ per month. Five AI specialists. One subscription. Working before you wake up.

Basera Chat: ask anything about your business

Murshid powers the chat. Every other agent feeds into it. The user asks a question in plain language. Basera answers with real data, not guesses. Business owners use it to check on their locations. Operations managers use it to diagnose problems. Finance teams use it to verify numbers. Platform and middleware ops teams (POS providers, aggregators, tech partners) use it to create menus, activate merchants, and manage portfolios. F&B consultants use it to serve multiple clients from one interface.

Who uses Basera Chat?
Basera● ONLINE
How did my locations perform today?
Loc 1 (Olaya) is up 12% vs last Thursday. Loc 2 (Tahlia) had 3 cancellations from slow prep. Loc 3 (Exit 5) has a waste spike on chicken — Baseera flagged it 2 hours ago. Overall revenue: SAR 14,200. Net margin: 28.4%.
Revenue today Which items lose money? Dispute status Staff performance
Free tier (10 questions/month) is the funnel. Operators try it, ask real questions about their business, get real answers, then upgrade. Chat Pro (SAR 99/user/month) is for power users and consultants managing multiple brands.

The eyes: camera AI on existing CCTV

Every business with cameras already has the hardware. Nobody watches the footage. Basera does. The vision layer runs on existing CCTV. No new hardware. No installation. Software margins from day one.

🛡 حارس HARES
Compliance Officer
Employee #112 — Compliant. Hairnet ✓ Gloves ✓
→ No action needed
🛡 حارس HARES
Compliance Officer
Employee #405 — VIOLATION. No mask. No hairnet.
→ Alert sent to Hassan (Owner) at 14:31 PM
👁 رقيب RAQEEB
Revenue Officer
Order #KSA-1109 — MISSING ITEM: Pepsi 330ml
→ ALERT: Hold order before handoff. Missing item flagged.
Sent to Ahmed (Shift Manager) at 14:31 PM
🔍 بصيرة BASEERA
Branch Analyst
Hummus container open 58 min. Waste risk: HIGH
→ Waste prediction logged.
Sent to Hassan (Owner) at 14:32 PM
👁 رقيب RAQEEB
Revenue Officer
4 items verified: Hummus 98% · Flatbread 97% · Chicken Kabsa 98% · Grilled Meat 96%
→ Order contents matched to POS. 1 item missing (Pepsi).
3 compliant
1 violation
1 missing item
CAM 03 · Packing Station · 11:42 PM

Hover over highlighted areas to see what each agent detected. Real packing station footage with AI overlay.

Phase 1: Order integrity verification. One use case. Proven before expanding.
Expanding to: Inventory verification, kitchen compliance, foot traffic and dwell, waste detection, staff productivity, handoff verification.

The eyes see more than food

Restaurants are the wedge. The camera AI works for any business with cameras, payments, and inventory. Click each to see what Basera detects.

Food & Beverage
Now · Native fit
Food & Beverage
Restaurants, cafes, bakeries, cloud kitchens, catering
Order integrity verification at packing station
Hygiene compliance monitoring (hairnets, gloves, masks)
Prep time measurement from camera (not self-reported)
Ingredient waste detection (open containers, spoilage risk)
Staff productivity scoring by shift and station
Handoff verification (courier pickup timing)
Grocery, Pharmacy, Services
Next · Adaptive learning
Grocery, Pharmacy, Services
Grocery, pharmacy, barbers, salons. Same data model, different inventory.
Shelf stock monitoring (empty shelves, misplaced products)
Customer flow and dwell time analysis
Checkout queue length and wait time alerts
Expiry date compliance for perishables and pharmaceuticals
Service time per customer (barbers, salons)
Inventory reconciliation against POS sales
2027+ · Modular
Hospitality, Fitness, Automotive
The intelligence layer exports to any vertical with cameras and transactions.
Room turnover and housekeeping verification (hotels)
Equipment usage tracking (gyms, fitness centers)
Service bay utilization (automotive workshops)
Foot traffic patterns for space optimization
Workforce scheduling based on actual demand patterns

This is the key strategic insight: the CCTV-first go-to-market means no hardware deployment. Every competitor who requires cameras to be installed is fighting an adoption battle Basera does not have.


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