Built by operators, for operators.

Tech entrepreneur with deep F&B operations experience across KSA. Co-founded Blend, one of the GCC's leading restaurant middleware platforms. Spent years watching operators lose money they could not explain and fight disputes they could not prove. Basera is the product he tried to build from inside every company he worked at. Now he is building it himself. Leads product vision and strategy from Riyadh.

Product operations leader with 7+ years in restaurant technology. Scaled POS integration and workflow automation across multi-location platforms using NCR Aloha and SDM. Spent years on the ground watching operators struggle with tools that were never designed for how restaurants actually run. Joined Basera as co-founder because he saw firsthand what operators need but no platform delivers. Owns the product roadmap and translates operator pain into system design.